DIGITAL ADVERTISING DESIGN & MARKETING

We live in the digital age - when everything from shoes to books to banking is available online. We can access products, services & information from our computer or our tablet or even our mobile phone.

Obviously, the digital domain is huge & growing fast. This sector needs thousands of trained professionals. There are multiple career opportunities in every segment, and these careers offer quick professional & salary growth as well.

Arena brings you a course to prepare you for an exciting career in the digital space. From design to video composition, our Digital Advertising Design & Marketing (DADM) course trains you in the various aspects of creating designs for online advertising, typography techniques, advertising concepts for digital media & TV, layouts for web pages, sound composition, 2D design & animation - and more.

 

Facts

The Internet has changed the way we eat, sleep, live, and think. It is time to take a look at some career options in this field.

  • The online advertising market in India is projected to reach Rs 10,000 crore by March 2019, as per a report by McKinsey Global Institute (MGI).
  • According to a report by FICCI-KPMG, the number of internet users in India is expected to be 640 million by 2019.

Course Highlights

  • Access Onlinevarsity: Onlinevarsity is Arena's learning app for students. You can have exclusive access to course material, discuss doubts & problems with professors, plan activities & projects, get reference material, etc.
  • Learn & apply the concepts of advertising
  • Learn various techniques of online advertising
  • Learn various aspects of drawing
  • Understand the scope and application of typography
  • Learn to create artworks & illustrations
  • Learn to use image editing tools and retouch images
  • Create 2D animation
  • Design and publish page layouts for magazines and brochures
  • Understand effectiveness of advertising through electronic media and digital media

Career Support

  • Arena offers 100% job placement assistance# on completion of this course .
  • Job fairs
  • Career seminars
  • Industry interaction
  • Studio tours
  • Creative workshops

Career options

Arena's DCD course gets you ready for the following exciting career options:

Digital graphic designer

Advertising designer

Layout Designer

Film video editor

Motion graphic artist

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DIGITAL ADVERTISING DESIGN & MARKETING MODULES

Digital Advertising Concepts
Typography Design
Digital Artworks
Digital Imaging
Sound Composition
Digital Video Techniques
Design Communication Design Portfolio
Marketing Basics
Internet Advertising with Search Network
Search Optimization Techniques
Creative Display Ad Solutions
Marketing using Email - 1
Mobile Marketing in Practice
Introduction to Analytics
Digital Marketing Portfolio

Eligibility: 10+2 (Arts/ Science/ Commerce)/ College students, Duration of this course is 6 months.